Snap Partner API Connection

Introduction

This documentation guides users through integrating Snap's API with the Scope3 platform. This integration will enable seamless data synchronization and reporting for advertising campaigns, providing valuable insights to advertisers.
This document is intended for developers, technical teams, and marketing professionals responsible for setting up and managing API connections.

Scope3 provides two options when making this connection:

• Quick connect: Utilize the Scope3-provided default values for fields such as Lookback Window, Dimensions, and Metrics. This connection will pull data for all advertisers and campaigns.
• Custom connect: Specify the lookback window, opt out of optional dimensions and metrics, and select intended advertisers and campaigns.

Quick connect

Scope3’s API connection partners have provided default suggestions for easy connection between the two systems.

Navigate to Integrate > API Connections in the Scope3 platform, find the Snap API connection, and click the Quick Connect button. Partner-supplied default field values are listed below.

• Historical Data: The amount of historical data displayed in this connection. As set by Snap, the previous 90 days’ worth of data will be displayed by default
• Account: The accounts that are available for selection. By default, individual accounts are available to be selected
• Advertisers: These and any newly-created advertisers will be synced as part of this API connection. By default, all advertisers are included in the sync
• Campaigns: Campaign selection is not available for this integration
• Syncing: How often will the API connection sync and update relevant information? By default, information will be synced once per day
• Disabling: When and how can this API connection be disabled? By default, this connection can be disabled at any time
• Data fields: The following data fields will populate in Media Reporting:
  • Creative Id
  • Creative Name
  • Ad Squad Id
  • Ad Squad Name
  • Ad Id
  • Ad Name
  • Ad Account Id
  • Ad Account Name
  • Buying Method
  • Paid Impressions
  • Earned Impressions
  • Total Impressions
  • Video Views
  • View Completion
  • Screen Time Millis
  • Video Views 15 S

Once you have reviewed the fields, click the Get Started button to begin the quick connection process.
Click the Authorize Scope3 button, and log into your Snap account using your credentials.

Once the credentials have been validated, you will be returned to the page. You may click the Complete button to finish the API connection process.

Custom connect

While the default field values provided by Scope3’s partners may be helpful to some users, others may need to customize their API connections to better suit their needs.

To customize those fields, click the Customize Connection button.
Click Get Started, then click the Authorize Scope3 button, providing your Snap account login credentials.
Once the credentials have been authorized, click the Next button and make selections for the following fields:

• Account: A dropdown list of accounts you may use in this connection will appear. Choose only one account from the list.
• Advertisers: Select all the advertisers you want to report on in this connection. If you want future advertisers added to this report when added to the account, please select the Include any advertisers to Snap in the future toggle as part of your selections.
• Campaigns: Campaign selection is not available for this integration
• Data fields: Fields required for this connection are automatically selected. Please choose any additional fields you would like added to the reports generated by this connection. Click the Select all optional fields option to include all fields. The below fields are required for this connection and are automatically selected.
  
  
  Note: Optional fields like cost or spend are used to calculate KPIs such as eCPM or vCPM. These metrics are shown in reports and in Media Reporting. If you need to use Emissions Simulator, you will need to provide optional metrics like spend
  
  
• Historical campaign data: Select how long to sync data for this connection from the dropdown menu. Further data makes emissions reports more accurate and in-depth, so Scope3 suggests choosing the maximum amount of time allowable. Depending on the provider, data may be kept for 30-, 45-, 60-, and 90-day intervals.

Support

For any additional questions or issues during the integration process, please contact [email protected]
For information about Snap's API resources, please find their documentation here.

FAQ

• Can I exclude spending or other data while integrating with a platform? Yes! You don't have to include optional metrics like spend when connecting platforms. Prioritization of metrics is available in our documentation.