Artifact

Input Schema (sent to Scope3)

Content

Field	Values	Example
`property`	domain or app ID	`netflix.com`
`type`	web page, video, audio, social post (open question if these are the right types and/or if this is useful)	`video`
`artifactType`	`url` (default), `iris`, `property`, `dynamic`. Property should be used if the artifact is relative only to the property (for instance, a Meta post).	`property`
`artifactId`	often the path - unique, deterministic, and ok for external use as it may appear in advertiser reports. Could be the internal content identifier with scene or segment ID appended, as an example	`/title/81344015#segment-1`
`publishedTime`	date/time published	`2024-08-10`
`lastUpdateTime`	date/time last modified	`2024-09-10 11:01:31`
`priority`	Specify `true` for content that is live or will go live soon	`false`
`texts`	Array of localised text (see below)	`[{"language": "en", "title": "Im-Paw-Sible Cakes"}]`
`ratings`	Array of content ratings (see below)	`[{"system": "BBFA", "rating": "12A", "reason": "violence"}]`
`classifiers`	Array of classifiers already run on the content (see below)	`[{"id": "pd18", "output": 0.01, "version": "1.32"}]`
`assets`	Array of assets (see below)	[{"type": "image", "altText": "A picture of a man wearing sunglasses", "uri": "https://netflix.com/static/87sh283217s87.jpg"}]

Localised Text

Text - including keywords, title, summary, comments - can be different depending on the user's language. These fields may be blank if not applicable or available.

Field	Value	Example
`title`	the title of the page or the content	Im-Paw-Sible Cakes
`keywords`	categories, search hints, etc	["pets", "baking", "comedy", "cake"]
`summary`	a summary of the page, often as displayed in a home page or other listing of content	A funny, furry pet theme finds the cooks concocting giant exotic-animal cookies, then re-creating Nicole's adorable dog, Clyde, in cake form.
`textSource`	the source of the text if
`fullText`	The text visible on the page or a transcript of video content
`language`	content display for this language (ISO 639). Leave blank if the content does not change based on user language	`en`

Ratings

A rating is the value given based on an industry framework, often specific to a country or region. Ratings are often accompanied by reasons for the rating. A piece of content may have different ratings in different markets.

Field	Value	Example
`system`	The rating system used, for instance BBFA in the UK or ClassInd in Brazil	`BBFA`
`rating`	The rating given	`12A`
`reasons`	An array of strings for the reason(s) the rating was given	`["violence"]`

Classifiers

A classifier is an algorithm that scores content for a particular signal, like "violent hate speech" or "porn". When a publisher runs classifiers (which could be human or algorithmic) on content, the output can be provided to inform the Scope3 classification. For instance, say a platform scores a piece of content as 85% likely to be porn. This will be used as input to the Scope3 classification and may influence the output.

Field	Value	Example
`id`	unique identifier for this classifier, will be mapped to a classifier object that describes the criteria for the classifier	`porn-and-sex`
`likelihood`	0 means definitely not, 1 means definitely.	`0.132`
`version`	version string for the classifier - could be commit or release date. will help address updates.	`2024-08-10`

Assets

An asset is an image, audio file, or video that is adjacent to advertising.

Field	Value	Example
`type`	image, video, audio	`image`
`durationSeconds`	duration in seconds if applicable
`altText`	a description of the asset	`a picture of a dog eating an ice cream cone`
`transcript`	the text transcript of the asset	`"Hey, welcome to a new season of Nailed It!" "It's me, Nicole Byer." [as Jacques] "Oh, hello, Nicole. It is me, Jacques." [grunts and blows raspberries]`
`transcriptSource`	the method of generating the transcript: `original script, subtitles, closed captions, dub`	`original script`
`summary`	a summary of the episode / show / clip, ideally prompted to provide details about anything potentially controversial or competitive	`Nicole, Jacques, and the chefs talk about the theme of the episode. The chefs run to their stations and start cooking. Sammy makes a joke about not following instructions.`
uri	URI of the asset if publicly available	`https://images.flickr.com/asdfas823428`