Campaign

Methodology

For detail on the underlying calculations, please see (Advertising Lifecycle). Scope3 adds two proprietary components to the open source data:

Daily grid mix - we use various data sources to report on marginal emissions intensity of the electricity grid for most major countries and regions. For more information on our coverage and approach, see (emissions intensity methodology). We also forecast grid mix for 12 months in the future so that planners can see the likely energy use from future campaigns (coming in Q1 2023).
Vendor models - we work with individual ad tech vendors to model their carbon footprint, including their corporate and technology operations, on a per-request basis. For vendors that have not contributed data, we use public data (sustainability reports, financial reports, etc) and proprietary information to predict their per-request footprint. We also work with ad tech vendors to understand how their technology works in different situations - for instance, how aggressively an SSP throttles traffic to downstream vendors. These detailed models provide the most comprehensive understanding of the full impact of delivering a campaign.

API Status

The Campaign API is currently in production. You will need an API key to use it - please contact Scope3 if you are interested in a license!

Input parameters

The parameter list below represents our recommended set of parameters. Please see API Reference for a full list of supported parameters.

Parameter	Values	Required	Comments
`channel`	`display-web`, `display-app`, `streaming-video`,`social`,`dooh`	no	See "Channels" below for more details. `social` is available in closed beta. If `channel` is not provided, we will use our best guess based on the `inventoryId`
`inventoryId`	domain or app	no	Domains will truncate to the shortest match in our database - so `www.nytimes.com` will match `nytimes.com`. Users with access to the Planning API may omit this field and the `seller` or `channel` averages will be used.
`date`	date in `YYYY-MM-DD` format	yes	Electricity supply mix (renewables especially) change on a daily basis, as does energy demand. Dates are UTC and must be prior to today (forecasts will be supported in the future).
`country`	string	yes	The two-letter country code
`region`	string	no	The two- or three-letter region code - only supported for Canada, US, and Australia
`network`	fixed, mobile	no	If not provided, we will choose a default based on channel
`deviceType`	phone, pc, tablet, tv	no	If not provided, we will choose a default based on channel
`seller`	string	no	The immediate upstream seller of the impression - for instance, the ad exchange. We have aliases for many variants of common seller names, for instance "magnite.com" or "Magnite" will both work.
`buyingMethod`	`direct`, `direct-takeover`, `programmatic-open`, `programmatic-pmp`, `programmatic-guaranteed`	no	The method used to buy the impressions
`dealId`	string	no	Seller deal identifier
`impressions`	integer	yes

Optional input parameters - Creative

The campaign API can also return creative emissions in the same row. All of the parameters from the Creative API are supported in the Campaign API, and if provided, will output the creativeEmissions field.

Output parameters

Parameter	Values	Scenarios	Comments
`totalCreativeDistributionEmissions`	gCO2e	if`creative.format` is provided	Creative delivery including data transfer and all vendors involved.
`totalMediaDistributionEmissions`	gCO2e	All	Media delivery including CMS; CDNs and hosting services; publishing overhead including employee and office expenses; data transfer to the consumer device
`totalAdSelectionEmissions`	gCO2e	All	Ad tech including servers and cloud computing; analytics; network traffic; storage; data providers; and vendor overhead
`totalEmissions`	gCO2e	All	Total footprint of the campaign excluding consumer device and excluding compensation (sum of above)
`totalCompensatedEmissions`	gCO2e	All	The emissions for which the seller has contributed to a carbon removal fund. Note that these are not netted out of the total - if you want to show net emissions, subtract this from `totalEmissions`
`totalCreativeConsumerDeviceEmissions`	gCO2e	if`creative.format` is provided	Consumer device emissions (usage and embodied) during the delivery of creative
`totalConsumerDeviceEmissions`	gCO2e	All	Consumer device emissions (usage and embodied) during the consumption of monetized content

GMP Seller Output Parameters

Parameter	Values	Scenario	Comments
`climateRisk`	True/False	GMP sellers only	Any properties in the "climate risk" category
`climateRiskPercentage`	float (0-1)	GMP sellers only	The percentage of inventory, weighted by impressions, that met climate risk criteria

Programmatic Insights Output Parameters

Parameter	Values	Scenario	Comments
`supplyGraph`	JSON object (see below)	Programmatic Insights customers only	See `supplyGraph`

Channels

Channel	Details	Default device Type
display-web	Display ads, including outstream video, on a website	pc
display-app	Display ads on a mobile phone. Excludes streaming and social apps	mobile
social	Social platforms across platforms, like Facebook, Instagram, TikTok, and Twitter	mobile
streaming-video	Streaming video including CTV, YouTube, and more (need better definition!)	tv
dooh	All digital out-of-home including transient and fixed screens	n/a
digital-audio	Includes digital radio and podcasts	mobile

Supply Graph Example

{
   "supplyGraph": {
      "totalCount":121,
      "logical": {
          "maxDepth":3,
          "averageDepth":1.3,
          "minDepth":1
       },
      "technical": {
          "maxDepth":2,
          "averageDepth":0.71,
          "minDepth":0
       }
   }
}