improved
September 2025 Emissions Model
11 days ago by Niki Banerjee
Traditional Radio measurement in closed Beta
Currently available only for API users.
📘 View our Traditional Radio methodology or details on how emissions are calculated, including modeling assumptions for the new device type radio and broadcast methods FM and AM.
⚙️ See supported API and media delivery input fields to begin integrating Traditional Radio delivery data.
Ad Selection emissions for DOOH
Scope3’s emissions model now includes ad selection emissions for DOOH properties.
- DOOH media owners are encouraged to provide Ad Stack Declaration to improve modeling accuracy.
- When contributed data is not available, a default is applied based on the following assumptions.
Market Benchmarks updates
- Digital Audio benchmarks are now available in CSP.
- The methodology behind Market Benchmarks across Web, App, OLV, and CTV-BVOD has been refreshed, now based on a larger set of campaign data considered reliable and representative. This change will result in some fluctuations across most countries and channels.
Bug Fixes
- Resolved an issue where the API returned 0 for creative consumer-device emissions on impressions served via digital audio properties.