improved
February 2025 Emissions Model
27 days ago by Niki Banerjee
Enhancements to Ad Selection Graph Generation
We’ve improved the ad selection graph generation process for publishers with extensive supply chains. While the process continues to use a maximum threshold for the number of ad tech platforms accounted for, we’ve introduced a new prioritization approach. Platforms are now included based on their supply path depth: platforms with more direct (lower depth) paths are prioritized for inclusion.
Key Benefits
Enhanced model accuracy, particularly for publishers with large and complex supply chains.
Expected Impact
Ad Selection Emissions:
- for publishers with very large supply chains, ad selection emissions may change, likely increasing.
- For other publishers, ad selection emissions are expected to remain stable.
Benchmark Data:
- Fluctuations in benchmark data for web, app, OLV, and CTV-BVOD channels are anticipated from February through May.
- These fluctuations may affect properties' comparative rankings and campaign comparisons against benchmarks.