August 2025 Emissions Model
Linear TV measurement in open beta
Starting August 1st, all clients can now trial emissions measurement for Linear TV campaigns.
š View our Linear TV methodology for details on how emissions are calculated.
āļø See supported API and media delivery input fields to begin integrating Linear TV delivery data.
Search measurement in open beta
Starting August 1st, all clients can also trial emissions measurement for Search campaigns.
āļø See supported API and media delivery input fields to begin integrating Search delivery data.
Enhancement to Ad Selection measurement
Scope3's emissions model now supports Ad Stack Declaration, a new feature that allows publishers to share declared connections and traffic data. This input can override the ads.txt-based ad selection graph, enabling a more accurate and representative view of publisher properties ad supply chain.
š Read more on Ad Stack Declaration for details on use cases, expected contributed data and expected outcome.
This feature is currently in closed beta. To request access and start incorporating your data, please contact your Customer Success representative or Scope3 Support.