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July 2023 Emissions Model

over 1 year ago by Brian O'Kelley

This release includes support for managing deals using the API; enables digital audio in closed beta; adds a direct upload mechanism for GMP data; and has various bug fixes.

Digital Audio in closed beta

Digital audio is now supported in the open source methodology and in the campaign and creative APIs.

Deal management API

GMP sellers can now provide custom compensation rules for each deal ID using the deal management API. Compensation from configured deals will be included in the results from the Campaign API.

Upload GMP data via CSV POST

For GMP sellers, the GMP upload API allows a CSV (under 100MB) with GMP data to be directly sent to Scope3. This supplements the existing cloud bucket upload mechanisms.

Bug fixes and small changes

  • We use an average of session data for publishers with multiple channels for the same domain, eliminating double counting.
  • We fixed a few bugs in graph parsing and ads.txt detection that caused anomalous behavior in isolated cases.

Remove MediaMath

MediaMath declared bankruptcy and ceased operations. Though they may resume at some point, we have removed them from the supply graph for the time being.