Improved
February 2026 Emissions Model
26 days ago by Niki Banerjee
Digital-out-of-home (DOOH) benchmarks enhancements
DOOH benchmarks have been updated from representing the "median" screen emissions in a given market to "the average" screen emissions amongst screens deemed of "higher" data quality. They continue to account for seasonal grid mix fluctuation.
Benchmarks are expected to align more closely with campaign-level averages seen in media reporting.