---
updatedAt: 2025-08-28T17:20:35.000Z
agentTools:
  projectIndex: https://docs.scope3.com/llms.txt
---

# Artifact

Provide artifact content for ingestion into Brand Standards

## Input Schema (sent to Scope3)

### Content

| Field            | Values                                                                                                                                                                                            | Example                                                                                                                          |
| :--------------- | :------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ | :------------------------------------------------------------------------------------------------------------------------------- |
| `property`       | domain or app ID                                                                                                                                                                                  | `netflix.com`                                                                                                                    |
| `type`           | web page, video, audio, social post (open question if these are the right types and/or if this is useful)                                                                                         | `video`                                                                                                                          |
| `artifactType`   | `url` (default), `iris`, `property`, `dynamic`. Property should be used if the artifact is relative only to the property (for instance, a Meta post).                                             | `property`                                                                                                                       |
| `artifactId`     | often the path - unique, deterministic, and ok for external use as it may appear in advertiser reports. Could be the internal content identifier with scene or segment ID appended, as an example | `/title/81344015#segment-1`                                                                                                      |
| `publishedTime`  | date/time published                                                                                                                                                                               | `2024-08-10`                                                                                                                     |
| `lastUpdateTime` | date/time last modified                                                                                                                                                                           | `2024-09-10 11:01:31`                                                                                                            |
| `priority`       | Specify `true` for content that is live or will go live soon                                                                                                                                      | `false`                                                                                                                          |
| `texts`          | Array of localised text (see below)                                                                                                                                                               | `[{"language": "en", "title": "Im-Paw-Sible Cakes"}]`                                                                            |
| `ratings`        | Array of content ratings (see below)                                                                                                                                                              | `[{"system": "BBFA", "rating": "12A", "reason": "violence"}]`                                                                    |
| `classifiers`    | Array of classifiers already run on the content (see below)                                                                                                                                       | `[{"id": "pd18", "output": 0.01, "version": "1.32"}]`                                                                            |
| `assets`         | Array of assets (see below)                                                                                                                                                                       | `[{"type": "image", "altText": "A picture of a man wearing sunglasses", "uri": "https://netflix.com/static/87sh283217s87.jpg"}]` |

### Localised Text

Text - including keywords, title, summary, comments - can be different depending on the user's language. These fields may be blank if not applicable or available.

| Field        | Value                                                                                                                                                     | Example                                                                                                                                       |
| :----------- | :-------------------------------------------------------------------------------------------------------------------------------------------------------- | :-------------------------------------------------------------------------------------------------------------------------------------------- |
| `title`      | the title of the page or the content                                                                                                                      | Im-Paw-Sible Cakes                                                                                                                            |
| `keywords`   | categories, search hints, etc                                                                                                                             | `["pets", "baking", "comedy", "cake"]`                                                                                                        |
| `summary`    | a summary of the page, often as displayed in a home page or other listing of content                                                                      | A funny, furry pet theme finds the cooks concocting giant exotic-animal cookies, then re-creating Nicole's adorable dog, Clyde, in cake form. |
| `textSource` | the source of the text if                                                                                                                                 |                                                                                                                                               |
| `fullText`   | The text visible on the page or a transcript of video content                                                                                             |                                                                                                                                               |
| `language`   | content display for this language ([ISO 639](https://en.wikipedia.org/wiki/ISO_639-1)). Leave blank if the content does not change based on user language | `en`                                                                                                                                          |

### Ratings

A rating is the value given based on an industry framework, often specific to a country or region. Ratings are often accompanied by reasons for the rating. A piece of content may have different ratings in different markets.

| Field     | Value                                                                     | Example        |
| :-------- | :------------------------------------------------------------------------ | :------------- |
| `system`  | The rating system used, for instance BBFA in the UK or ClassInd in Brazil | `BBFA`         |
| `rating`  | The rating given                                                          | `12A`          |
| `reasons` | An array of strings for the reason(s) the rating was given                | `["violence"]` |

### Classifiers

A classifier is an algorithm that scores content for a particular signal, like "violent hate speech" or "porn". When a publisher runs classifiers (which could be human or algorithmic) on content, the output can be provided to inform the Scope3 classification. For instance, say a platform scores a piece of content as 85% likely to be porn. This will be used as input to the Scope3 classification and may influence the output.

| Field        | Value                                                                                                                       | Example        |
| :----------- | :-------------------------------------------------------------------------------------------------------------------------- | :------------- |
| `id`         | unique identifier for this classifier, will be mapped to a classifier object that describes the criteria for the classifier | `porn-and-sex` |
| `likelihood` | 0 means definitely not, 1 means definitely.                                                                                 | `0.132`        |
| `version`    | version string for the classifier - could be commit or release date. will help address updates.                             | `2024-08-10`   |

<br />

### Assets

An asset is an image, audio file, or video that is adjacent to advertising.

<div>
  <table>
    <thead>
      <tr>
        <th>Field</th>
        <th>Value</th>
        <th>Example</th>
      </tr>
    </thead>
    <tbody>
      <tr>
        <td>`type`</td>
        <td>image, video, audio</td>
        <td>`image`</td>
      </tr>
      <tr>
        <td>`durationSeconds`</td>
        <td>duration in seconds if applicable</td>
        <td></td>
      </tr>
      <tr>
        <td>`altText`</td>
        <td>a description of the asset</td>
        <td>`a picture of a dog eating an ice cream cone`</td>
      </tr>
      <tr>
        <td>`transcript`</td>
        <td>the text transcript of the asset</td>
        <td>"Hey, welcome to  <br />a new season of Nailed It!<br /><br />It's me, Nicole Byer.<br /><br />[as Jacques] Oh, hello, Nicole.<br />It is me, Jacques.<br /><br />[grunts and blows raspberries]"</td>
      </tr>
      <tr>
        <td>`transcriptSource`</td>
        <td>the method of generating the transcript: `original script, subtitles, closed captions, dub`</td>
        <td>`original script`</td>
      </tr>
      <tr>
        <td>`summary`</td>
        <td>a summary of the episode / show / clip, ideally prompted to provide details about anything potentially controversial or competitive</td>
        <td>`Nicole, Jacques, and the chefs talk about the theme of the episode. The chefs run to their stations and start cooking. Sammy makes a joke about not following instructions.`</td>
      </tr>
      <tr>
        <td>uri</td>
        <td>URI of the asset if publicly available</td>
        <td>`https://images.flickr.com/asdfas823428`</td>
      </tr>
    </tbody>
  </table>
</div>